Phygital collage
IT IS WATCHING is a reflection on the deep, pre-linguistic connection between humans and that which precedes individual consciousness — an ancient It, where biological memory, the collective unconscious, and archetypal images intertwine.
Within the context of digital dreams, this It reveals itself as a hidden algorithm — not created by humans, yet intuitively recognized by them. We do not observe nature or technology from the outside; we are their continuation, their body, and their memory.
Like a dream, in which images emerge without logic or authorship, the work invites an encounter with what is “watching” us from within — through images, codes, and reflections. Here, the phygital collage becomes a space of return rather than projection: a layered field where physical fragments and digital structures merge, allowing ancient modes of perception to resurface through contemporary technologies. The act of looking is reversed — the viewer is no longer the observer, but becomes embedded within a composite system of images, memories, and attention.